Meta CEO Mark Zuckerberg kicked off the tech giant鈥檚 Connect developer conference on Wednesday with a focus on virtual and augmented reality and artificial intelligence
The company, which renamed itself Meta two years ago, unveiled the next version of its virtual reality headset, the Quest 3. It will cost $499 and begin shipping Oct. 10.
Standing in a courtyard at his company鈥檚 Menlo Park, California headquarters, Zuckerberg told the audience of developers, employees and journalists that Meta is 鈥渇ocused on building the future of human connection鈥� 鈥� and painted a near-future where people interact with hologram versions of their friends or coworkers and with AI bots built to assist them.
鈥淪oon the physical and digital will come together in what we call the metaverse,鈥� he said.
Zuckerberg introduced an AI personal assistant people can interact with using any of Meta鈥檚 messaging apps 鈥� along with a smattering of AI characters he called 鈥渁 bit more fun,鈥� such as 鈥淢ax the sous chef,鈥� who can help come up with ideas for dinner, or Lily, a 鈥減ersonal editor and writing partner.鈥�
鈥淭hese are just a few we have trained, there are a lot more coming,鈥� he said.
He also introduced the next version of Meta鈥檚 Ray Ban Stories smart glasses, which let people record video or photos, livestream, listen to music and interact with the Meta AI assistant.
鈥淪mart glasses are the ideal form factor for you to let an AI assistant see what you are seeing and hear what you are hearing,鈥� Zuckerberg said. The glasses will launch Oct. 17 and cost $299.
Meta is in the midst of a corporate transformation that it says will take years to complete. It wants to evolve from a provider of social platforms to a dominant power in a nascent virtual-reality world called the metaverse 鈥� sort of like the internet brought to life, or at least rendered in 3D.
But this transformation has been slower than expected 鈥� and has already cost billions of dollars 鈥� and Meta鈥檚 main business remains advertising on its social media platforms, Facebook and Instagram. Competition with TikTok remains Meta鈥檚 biggest challenge, said Insider Intelligence analyst Yoram Wurmser.
鈥淎 lot of this effort around chatbots and stories and other ways just to keep engagement going (like) AI-driven personalization and stuff like that, that鈥檚 the overarching challenge for the company,鈥� he said.
Squeezed by a slump in online advertising and uncertainty around the global economy, Meta has since last November. Zuckerberg dubbed 2023 the company鈥檚 鈥測ear of efficiency鈥� as it reduces its workforce while focusing on more technical hires such as experts in AI to focus on Meta鈥檚 long-term vision.
Artificial intelligence is central to that vision. Over the summer, Meta released the next generation of its and made the technology, known as Llama 2, free for research and commercial use. On Wednesday, it unveiled an AI image generator named Emu, which creates images based on prompts from users.
Much like tech peers Google and Microsoft, Meta has long had a big research team of computer scientists devoted to advancing AI technology. But it鈥檚 been overshadowed as the release of ChatGPT sparked a rush to profit off of 鈥済enerative AI鈥� tools that can create new prose, images and other media.
Zuckerberg said at the time that people can download its new AI models directly or through a partnership that makes them available on Microsoft鈥檚 cloud platform Azure 鈥渁long with Microsoft鈥檚 safety and content tools.鈥�
Barbara Ortutay, The Associated Press
