Lake Country鈥檚 second cannabis retail store is up and running, and it鈥檚 looking to boost the regulated market locally and beyond.
Dutch Love Cannabis opened its doors Wednesday (Nov. 18) in the Village Centre on Main Street.
Harrison Stoker, vice president of brand at Donnelly Group (Dutch Love鈥檚 parent company), said he鈥檚 excited to have a new retail store open just a stone鈥檚 throw from 琉璃神社, where Dutch Love became the city鈥檚 first regulated cannabis store last summer.
鈥淲e鈥檝e got a lot of really good local producer relationships in the Okanagan,鈥� Stoker said. 鈥淲e鈥檙e especially excited to have another outlet to be able to service the Okanagan population, to effectively buy the cannabis that鈥檚 grown in their back yard.鈥�
It鈥檚 the company鈥檚 19th retail store in Canada and the sixth to crop up in B.C. As Lake Country council heard , the company is committed to working with other regulated stores to combat the illicit cannabis market.
That endeavour starts with modernizing the regulated market: Dutch Love has been lobbying the provincial government to equip the cannabis market with retail features like online shipping and delivery.
鈥淔eatures which I think today, from a consumer perspective, we kind of take for granted,鈥� Stoker said. 鈥淲ith Amazon and online e-commerce and the stuff that already exists, it鈥檚 crazy to think in 2020 you can鈥檛 have that same accessibility and convenience in cannabis retail.鈥�
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Dutch Love has said it will work with Lake Country Cannabis 鈥� the district鈥檚 other legal pot shop 鈥� to tackle the grey market.
鈥淥ur position is combating the illicit market shouldn鈥檛 necessarily be entirely incumbent upon the province. As a collective, regulated retail coalition we can really help out quite a bit if we鈥檙e less constrained by these prohibitions.鈥�
The company is also helping online cannabis aggregators like Weedmaps and Leafly to legitimize their revenue streams and move away from grey-market products.
Dutch Love worked with Leafly through the legalization period to build a revenue model that doesn鈥檛 rely on illicit products. Stoker said Leafly has since expunged all illicit products from their website, and Weedmaps is on the same path.
鈥淭hey鈥檙e now very actively starting to strip out illicit operations, which is great, and they鈥檝e committed to us vocally that by the end of the year they will fully turn the corner and only be hosting regulated retail on their websites,鈥� Stoker said.
There are relatively fewer grey-market options in the Lake Country area compared to Vancouver, where the company operates four stores. For those in Lake Country who frequent the so-called 鈥淕reen Mile鈥� along Westside Road, Stoker says the regulated store can offer services the grey market can鈥檛.
鈥淥ne thing that we can offer is safe, dependable, accurately labelled products that are regulated by Health Canada,鈥� he said. 鈥淎nd I think we have a customer experience that is perhaps challenging for the illicit market to mirror.鈥�
Dutch Love has also partnered with Lake Country Food Bank to donate 10 per cent of proceeds earned from the Lake Country store鈥檚 first month.
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