Without question, agriculture is in the 鈥� ahem 鈥� 鈥榡eans鈥� of those involved with Armstrong鈥檚 annual Interior Provincial Exhibition.
And Levi鈥檚, Wrangler, Gap, Silver and other brands will be on full display at the 123rd IPE Aug. 28-Sept. 1, as Denim in the Dirt has been selected as the 2024 theme.
鈥淓ach year the IPE and Stampede creates a unique theme focusing on one of our many divisions,鈥� said IPE general manager Heather King. 鈥淔or 2024 we are proud to bring together our Sewing, Quilting, and Fancywork division with everything denim.
鈥淨uilting has been part of the fair since the beginning, and we felt that since denim and jeans have also been a part of the farming and rodeo lifestyle for decades, the combination is perfect.鈥�
IPE directors and staff encourage all guests, vendors, businesses, and parade entries to embrace the Denim in the Dirt theme as most have a favourite pair of jeans whether they鈥檙e dark, light, acid wash, or full of holes.
鈥淛eans are a ubiquitous part of our wardrobe, and they have been forever,鈥� said King. 鈥淢any stars have even sung about our passion for denim including Neil Diamond with Forever in Blue Jeans or Baby鈥檚 got her Blue Jeans on by George Strait.鈥�
鈥淐ountry, farming, and the IPE go together like 1,2,3 鈥ome celebrate our 123rd IPE with Denim in the Dirt.鈥�
