The COVID-19 pandemic has shut down many businesses and events, but a local video company isnβt letting that stop them from getting creative.
ΑπΑ§ΙρΙηβs One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agencyβs co-owner Conar Fair.
βWe had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went inβ¦ we also wanted to find a unique way to involve the community as well,β Fair said.
As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynoldβs Aviation American Gin.
The trioβs video got Reynoldβs approval, as well as his wifeβs.
βWe mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing itβ¦ and I guess yeah, he did,β he said.
βOur weeks are super busy right now so after we filmed and posted the ad, Iβve been running on four hours of sleep. Glen and Meg (One Peakβs co-owners), they ran to my room and were like βit happened, he replied!β. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.β
Fair said besides the great feedback from Reynolds, One Peakβs team is also very excited about the community theyβve received.
βEverybody has been supportive of everything weβve done so far. Itβs just been incredible to see what weβre capable of accomplishing within a day.β
He said theyβve also received messages from parents about how their work is inspiring young students to pursue visual arts.
βItβs just really cool because when I was growing up, I didnβt really know this was something that was possibleβ¦ so itβs cool that weβre showcasing this to a younger generation,β he said.
Fair also has a piece of advice.
βFor anybody whoβs been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and youβre going to be amazed at what you can do and the outcome.β
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