The COVID-19 pandemic has shut down many businesses and events, but a local video company isnât letting that stop them from getting creative.
ÁđÁ§ÉńÉçâs One Peak Creative started their own campaign #adsolation, which has seen them make one ad every day. With most of their shoots pushed back due to the pandemic, the team decided to continue making ads to keep their creativity moving, according to the creative agencyâs co-owner Conar Fair.
âWe had to come up with an idea to keep us fresh and creative and honing our skills so we can come out of this better than when we went in⊠we also wanted to find a unique way to involve the community as well,â Fair said.
As the team got the hang of same-day shoots and edits, they decided to make an ad for Ryan Reynoldâs Aviation American Gin.
The trioâs video got Reynoldâs approval, as well as his wifeâs.
âWe mostly did it because we thought it would be super fun to create and obviously, we were hoping that maybe Ryan would end up seeing it⊠and I guess yeah, he did,â he said.
âOur weeks are super busy right now so after we filmed and posted the ad, Iâve been running on four hours of sleep. Glen and Meg (One Peakâs co-owners), they ran to my room and were like âit happened, he replied!â. It was just this incredible surreal feeling. It felt great to know he had seen something we worked so hard on.â
Fair said besides the great feedback from Reynolds, One Peakâs team is also very excited about the community theyâve received.
âEverybody has been supportive of everything weâve done so far. Itâs just been incredible to see what weâre capable of accomplishing within a day.â
He said theyâve also received messages from parents about how their work is inspiring young students to pursue visual arts.
âItâs just really cool because when I was growing up, I didnât really know this was something that was possible⊠so itâs cool that weâre showcasing this to a younger generation,â he said.
Fair also has a piece of advice.
âFor anybody whoâs been thinking about doing and it scares you, just give it a shot. Go for it. Jump all the way in, and youâre going to be amazed at what you can do and the outcome.â
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