One year after getting Ryan Reynolds鈥檚 approval for their ad for his Aviation American Gin, 琉璃神社鈥檚 One Peak Creative has produced another ad for a Reynolds-owned company 鈥� this time, using audio technology to digitally reconstruct his voice.

One Peak鈥檚 recent ad for Mint Mobile, a telecommunication company that Reynolds has partially owned since 2019, stars one of the production group鈥檚 co-owners, Conar Fair, crash landing somewhere in the Arctic and stumbling across Reynolds alone in a desolate cave making cell phone calls with ease.

The catch, however, is that it isn鈥檛 Reynolds who has his back turned to the camera in the ad, who can be heard listing off the benefits of using Mint Mobile. Rather, it鈥檚 One Peak鈥檚 co-owner and videographer Glen Jackson filling in for Reynolds鈥檚 figure.

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And with the help of various audio programs, the production group was able to digitally recreate Reynolds鈥檚 voice.

鈥淭hat鈥檚 actually just an amalgamation of a bunch of other ads and interviews that he鈥檚 done,鈥� said Jackson. 鈥淲e had fun with that.鈥�

But the challenge wasn鈥檛 recreating Reynolds鈥檚 voice. Instead, Jackson said it was creating the fully computer-generated (CG) Arctic environment in 24 hours, which was made possible through a technology called Virtual Production Hub.

鈥淚t鈥檚 actually using something that was previously just a gaming engine for creating video game environments,鈥� said Jackson. 鈥淚t鈥檚 getting to the point where it really stands up to a lot of the CG work being used right now.鈥�

The ad was just one of many created for One Peak鈥檚 #adsolation campaign, which has seen them make one ad every day.

鈥淚n 2020 when the pandemic started, we started doing a campaign where we would make an ad in 24 hours from start to finish 鈥� shoot, edit, release,鈥� said Jackson.

While Reynolds told the group that he didn鈥檛 know whether to hire them or kidnap them following the release of their Aviation American Gin ad, he has yet to respond to the group鈥檚 Mint Mobile production.

鈥淏ecause he鈥檚 local, we鈥檝e always had a dream to do a project with him. We鈥檙e hoping that one of these days, we can get him out here,鈥� said Jackson.

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aaron.hemens@kelownacapnews.com
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