Starting the weekend with a Parade for No Reason, the fourth annual Ignite the Arts Festival goes into full swing in Penticton.
The parade kicks off the main festivities and rings in the end of Community Week at 6 p.m. on March 28, outside the Penticton Elks Hall on Ellis Street.
Last year, towering puppets joined the crowd as they made their way through Penticton's downtown, before returning back to the hall for music and fire spinners.
For the third year in a row, band Balkan Shmalkan will be returning to lead the way.
After the parade, events kick off across multiple stages, from the Elks Hall to the Dream Cafe, Britbar, Legacy Den and Tempest Theatre, all on Friday evening.
On Saturday, everything ranging from musical performances to plays, poetry, and workshops starts early with events at the Elks Hall, Dream Cafe, Legacy Den, Cannery Brewing, CFUZ's radio studio and the Penticton Art Gallery at 10:30 a.m. and 11 a.m.
Later in the afternoon, Tempest Theatre, Highway 97 Brewing, Hillside Winery, and the BritBar will host events.
Sunday is much the same, with different lineups of entertainment and workshops, across the various stages.
The Hub on Martin will also be hosting the South Okanagan Similkameen Pride brunch on Sunday to celebrate International Transgender Day of Visibility, which itself is officially observed on Monday, March 31, followed by several other events throughout the day.
The full list and schedule of events and performers, and to purchase tickets, can be done online at ignitethearts.ca.
An adult's weekend pass is $150, youth aged 13 to 18 and seniors on fixed incomes are $25 and kids 12 and under are free.
Individual day passes are also available.