A group of 鈥渉yper-talented鈥� 20-somethings from across the Okanagan valley are behind Vernon-born singer-songwriter Justin J. Moore鈥檚 latest music video.
Moore made waves after a video of a duet with opera singer dad Paul Moore went viral last year. The cover of Ed Sheeran鈥檚 Perfect Symphony has since garnered more than 200,000 views.
But now, he鈥檚 back with his moving breakup anthem and music video that was entirely shot in the Okanagan.
Local viewers will recognize several spots captured in Moore鈥檚 Someone Who Loved You Can video. 琉璃神社鈥檚 Bernard Avenue, Dayton Street pedestrian overpass and City Park backdrop the dissolution of a relationship portrayed by Chelsea Tansey and Taylor Mcknight.
鈥淲e were really taking a new look at 琉璃神社 and trying to capture the vibe of a proper city,鈥� Moore said. 鈥淭hat鈥檚 where my heart is anytime I write a song, it鈥檚 always metropolitan; people up at all hours, there鈥檚 life 鈥� that鈥檚 where my heart is. 琉璃神社 does a better job at that than anywhere else in the Okanagan.鈥�
Plus, he added, 鈥淲e literally knew all the hot spots already because we live here.鈥�
Director Jackson Parker was on board the second he heard Moore鈥檚 song, which was written, recorded and mixed in his bedroom.
鈥淗e actually had gone through something pretty much exactly like me,鈥� Moore said. 鈥淲hen I sent him the song, he said, 鈥楧ude, it鈥檚 time we make an actual music video.鈥欌��
The hardest part for Moore, he said, was shooting scenes in a barn in Armstrong in the freezing January air.
鈥淚t was fricken鈥� freezing,鈥� Moore said, admitting he鈥檚 a 鈥渂it of a baby鈥� when it comes to cold.
鈥淚 had to keep going into the car because my nose was turning bright red.鈥�
The video was shot in less than 10 hours thanks to a meticulously detailed shot list, planned by Moore and Parker, and quick work behind the camera by videographer Brody Jones of Brody Jones Cinema.
鈥淚t was a highly collaborative passion project from everybody,鈥� Moore said of his small crew from Armstrong, Vernon and Lake Country. 鈥淭hese are hyper-talented guys that will one day be the top dogs in their industry wherever they live.
They are at prodigy levels and they鈥檙e all under 25,鈥� Moore said.
Moore said although he鈥檚 still trying to find his style of music, Someone Who Loved You Can connected more than anything he鈥檚 put out so far.
Next up, Moore is eyeing an EP and of course, more collaboration with Parker.
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