- Words by Chloe Sjuberg Photography by Lia Crowe
Gord Hayes has been the managing director/general manager of 琉璃神社 BMW/MINI for the last 13 years, and he鈥檚 been in the car business since 1994. Over the years, he says, he鈥檚 dedicated himself to building high-performing teams and investing in their personal successes.
In his late 20s, Gord was living in Calgary, running his own auditing company as well as doing personal training with clients and participating in competitive bodybuilding events. He wasn鈥檛 particularly happy with this career path, though, so his girlfriend (and now wife) Kim suggested he consider a change.
鈥淪he asked me what I really liked to do鈥攚hat was my passion? I remembered how much I had enjoyed buying and selling cars as a young guy in high school and then in later years as well.鈥�
He got his first job in the car industry with Hyatt Saturn/Saab/GM in Calgary and then moved to Summit Saturn/Saab as a business manager. From there, he became a partner in some Edmonton dealerships and in 2006 moved to 琉璃神社 to head up a Saturn dealership. When Saturn dissolved, he was offered the opportunity to run the BMW franchise, and he鈥檚 been there ever since.
Gord says the secret to 琉璃神社 BMW鈥檚 success is developing a winning culture within all departments, and helping people achieve their goals by 鈥渄oing the right thing for both their clients and the business.鈥�
He adds: 鈥淪urrounding myself with winners is a success formula I have lived by for years.鈥�
He uses a hockey analogy to describes how 琉璃神社 BMW/MINI鈥檚 business model stretches his team members鈥� abilities鈥攁s if they were players on a winning NHL team during a playoff run. He says it鈥檚 so rewarding to watch new team members pick up their personal game, as if they were moving from the third line to the first, and then scoring in overtime during a crucial game!
When he鈥檚 not busy mentoring his team, Gord loves staying fit and healthy and spending time outside. He and Kim enjoy boating, golfing, beach walks with their dogs Charley and Kierra, 鈥渁nd just being outdoors with friends and family, living the beautiful Okanagan lifestyle, which often includes a glass of wine or two at one of our favourite wineries.鈥�
And as a lifelong car lover with the BMW lineup at his fingertips, what does Gord like to drive?
In the snowier months his preference is a BMW X5 or X6, with winter tires, of course. In the summer months he enjoys driving a BMW 850 convertible.
鈥淚t鈥檚 also nice from time to time to drive M products, like an M4 or M5, just to shake the webs off a little.鈥�
The 7 Sins
Envy:
Whose shoes would you like to walk in?
I like to think I am comfortable walking in my own shoes first and foremost. I have watched the 鈥済rass is greener鈥� metaphor happen in real time, often proving the grass on the other side is not what you thought it would be. You can adjust your speed better in your own shoes, pick up the pace and just walk by those shoes you thought looked better than the ones you鈥檙e already wearing.
Gluttony:
What is the food you could eat over and over again?
I love to cook, but what I enjoy most is food that others have prepared with love. Food and celebrations seem to go hand in hand with our family. My wife Kim makes the most amazing ribs and rice鈥攁lthough it is tough to decide whether that or her rack of lamb tops the chart鈥攂ut either way, they keep me coming back for more.
Greed:
You鈥檙e given $1 million that you have to spend
selfishly. What would you spend it on?
A bigger boat, a faster sports car, or a down payment on a tropical paradise on a beach somewhere special.
Wrath:
Pet peeves?
People who procrastinate and hold others up because they can鈥檛 make simple decisions, and people who lose their temper with others over things that are not controllable, like with restaurant servers or airline ticket agents. The people in line behind you are now forced to wait, just so you can air out your frustrations. Really?!
Sloth:
Where would you spend a long time doing nothing?
Spending the day doing nothing always feels best on a large boat, a tropical beach, or, if these things are not on the agenda for the day, hanging by the pool in the sun.
Pride:
What is the one thing you鈥檙e secretly proud of?
Seeing my 鈥渋nvestment in people鈥� pay true dividends makes me feel a real sense of personal self-worth. Taking a chance on hiring someone who goes on to exceed both your expectations and their own, and seeing them prosper to their full potential, is an amazing feeling that never gets old. And, when you get a call or email years later from someone saying thank you for taking the risk with them鈥攏ow that鈥檚 an incredible feeling.
Lust:
What makes your heart beat faster?
When I see a good idea that leads to a strong execution, that out-performs original expectations and then precludes any and all risks taken. I like to call this 鈥淲INNING!鈥� or creating a 鈥淲IN-WIN.鈥�
Story courtesy of , a Black Press Media publication
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