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B.C.-based Vista promises no layoffs after buying 21 Bell radio stations

Pledge comes as politicians slam Bell Media for slashing after being granted $40M in relief
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Canadian Heritage Minister Pascale St-Onge speaks to reporters on Parliament Hill after Bell Media announces job cuts, in Ottawa on Thursday, Feb. 8, 2024. THE CANADIAN PRESS/ Patrick Doyle

The president of the Vancouver Island company buying 21 B.C. radio stations from Bell Media says there won鈥檛 be any closures or layoffs.

Vista Radio president Bryan Edwards says the stations 鈥 mainly in the Okanagan and provinces鈥檚 northwest, northeast and southeast corners 鈥 have a total of about 80 employees and he believes some are understaffed.

Bell Media鈥檚 parent company BCE earlier announced widespread layoffs and the sale of 45 of its 103 regional radio stations across the country, as well as ending multiple television newscasts and making other programming cuts.

British Columbia Premier David Eby responded by calling Bell 鈥渃orporate vampires鈥 who had overseen the 鈥渆ncrapification鈥 of local news by laying off journalists.

Edwards says his company, based in Courtenay, pays attention to the needs of individual markets with local staff that live in the communities, and it doesn鈥檛 use centralized programming.

He wouldn鈥檛 say how much Vista is offering for the radio stations that include broadcasters in 琉璃神社, Penticton, Fort St. John and Prince Rupert, and CRTC approval of the sale could take a year.

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Meanwhile, as Bell Media blamed regulators and policymakers for its decision to announce a fresh round of layoffs Thursday, federal and provincial politicians accused the company of unnecessarily killing off local journalism.

Heritage Minister Pascale St-Onge decried the company for breaking its promise to invest in news after it was granted more than $40 million in annual regulatory relief.

That鈥檚 the same amount the company said its news division, which includes CTV News and BNN Bloomberg, is losing annually.

Facing $40 million in annual operating losses, Bell Media is cutting 4,800 jobs. That comes amid across-the-board cuts at parent company BCE Inc., which has an operating revenue totaling $6.7 billion, up from $6.44 billion a year earlier.

鈥淭hey are not going bankrupt. They鈥檙e still making billions of dollars. They鈥檙e still a very profitable company,鈥 St-Onge said Thursday on Parliament Hill.

鈥淎nd they still have the capacity and the means to hold their end of the bargain, which is to deliver news reports.鈥

St-Onge said the government has worked to help the news industry, and at some point companies have to chip in, too.

The Liberals鈥 update to broadcasting law, the Online Streaming Act, came into effect last April. It abolished certain licensing fees, which St-Onge said will save the company some $40 million a year.

Bell Media is also expected to receive money because of the Liberals鈥 Online News Act, which came into effect late last year.

Broadcasters are expected to receive $30 million through a side deal the government struck with Google.

It agreed to pay news outlets $100 a year to avoid being regulated under the new law, which requires tech giants to compensate news producers for content that is shared on their platforms, and from which they financially benefit.

Still, Bell Media is blaming its cuts on the federal government, saying Ottawa took too long to provide relief for media companies.

It also blames the Canadian Radio-television Commission, saying the regulator is too slow to react to a 鈥渃risis that is immediate.鈥

The CRTC is expected to release final regulations aimed at helping the news industry in the coming months. Until then, St-Onge said, 鈥渨e need everybody to hold strong.鈥

Labour Minister Seamus O鈥橰egan, a former journalist, said Thursday that the layoffs are 鈥渁trocious鈥 and it鈥檚 鈥渉ard seeing journalists being treated as rounding errors in what I think are healthy profit margins.鈥

Eby said the layoffs 鈥 along with the sale of 45 of the company鈥檚 113 regional radio stations 鈥 is 鈥渃atastrophic.鈥

鈥淏ell and corporations like Bell have overseen the assembly of local media assets that are treasures to local communities. They bought them up. Like corporate vampires, they sucked the life out of them, laying off journalists,鈥 Eby said Thursday.

The federal NDP said this should serve as a wake-up call for Ottawa and its relationship with corporations.

鈥淭he federal government needs to start showing leadership, first off, and any funding that is going to Bell or any other corporation needs to come with the key guarantees in terms of jobs and maintaining professional journalism,鈥 NDP House leader Peter Julian said.

When St-Onge was pressed on the cuts by the Bloc Qu茅b茅cois during question period, she stated in French that the Liberal government would not be giving any more money to billionaire companies.

Conservative Leader Pierre Poilievre responded to the cuts on Thursday by placing blame on Prime Minister Justin Trudeau.

He said high taxes, burdensome red tape and an uncompetitive business environment 鈥渋s driving our jobs and our money out of the country to foreign nations that are prospering at our expense.鈥

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