ΑπΑ§ΙρΙη is home to and nearby so many amazing wineries it can be really difficult to find the perfect match. Enter , a new locally-based wine app that launched on July 30.
This easy-to-use appβmade right here in ΑπΑ§ΙρΙηβrecommends local wine, wineries, tasting routes and events.
Think of it as your own personal tour guide to match you to a local wine experience custom-tailored to your taste buds and preferences.
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CEO and founder Alyssa Farr says this app is the Spotify for wines. TasteAdvisory, like the popular music app, will curate recommendations based on preferences and personal tastes.
Tasters, or the appβs users, log in and take a βTaste Testβ to begin the journey to finding the perfect wine. The test considers factors like sweetness, flavours, wine body types and price points.
And with over 295 wineries and 3,000 wines to choose from on the app, finding the perfect wine may seem impossible. But itβs not, Farr said.
TASTEADVISOR IS AVAILABLE FOR DOWNLOAD! Get it on the App Store or on Google Play.
β TasteAdvisor (@tasteadvisor_)
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The TasteAdvisor team is so thrilled to finally release this app to the public! We hope you find it endlessly fun and extremely useful in your BC wine tasting adventures.
βMost people choose a wine based on a recommendation or something theyβve already bought and liked,β she said.
As tasters rank the wines they try on their profile, the in-depth algorithm narrows its recommendations to the perfectly-suited wines fit for any mood, situation or setting.
The app is just as beneficial for the wineries as it is for its users, Farr said. The app allows wineries to better connect clients with its products and other services it offers such as concert series, restaurant events and more.
And itβs free for businesses to use. Farr said she didnβt want to create any barriers for wineries.
βItβs not valuable for you and I if theyβre not there,β she said, so the app allows wineries to include information and share the core wines at no cost.
As for the launch, Farr said she and her team are very excited about their new βapp baby.β
βItβs pretty amazing to create something from nothing and put it out into the world,β she said. βI really wanted to make something and let people experience it in their own ways.β
The ΑπΑ§ΙρΙη-based team behind the scenes of TasteAdvisory consists of four people and Farr said they are a pretty dynamic quad. With backgrounds in academia including sensory research, entrepreneurship and business coaching, the team has come together to form a unique app to make local wines more accessible to locals and tourists alike.
The idea sparked three years ago, as the UBC Okanagan business management alumni became interested in involving herself in the growing tech sector in ΑπΑ§ΙρΙη. With B.C. already covered, Farr hopes to have the rest of Canadaβs ever-growing wine represented on the app by summerβs end in 2020.
Since their beta testing, TasteAdvisor has already seen 150-plus people download the app and try it out first hand. Only a few hours after their launch this morning, Farr said more than 55 people downloaded the app.
βI feel a lot of pride and I donβt feel that very often,β Farr said. βI feel so grateful for this team that works with me and weβre very excited to become a meaningful contributor to this industry.β
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Caitlin.clow@kelownacapnews.com
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