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Lululemon鈥檚 diversity and inclusion efforts missing the mark says founder

Chip Wilson says people in recent company adds look 鈥榰nhealthy,鈥 鈥榮ickly鈥 and 鈥榥ot inspirational鈥

Lululemon Athletica Inc.鈥檚 founder has criticized the Vancouver-based apparel company鈥檚 diversity efforts in a new interview.

In an article published this week by Forbes, Chip Wilson shares his distaste for Lululemon鈥檚 鈥渨hole diversity and inclusion thing鈥 and says the people the company is using in its ads are 鈥渦nhealthy,鈥 鈥渟ickly鈥 and 鈥渘ot inspirational.鈥

Wilson adds that he feels Lululemon is trying to be like the Gap by wanting to be everything to everybody. He thinks the company should be clear it doesn鈥檛 want certain customers visiting the business.

Lululemon declined to comment on Wilson鈥檚 remarks.

Wilson previously attracted controversy in 2013, when he told Bloomberg some women鈥檚 bodies don鈥檛 work for the company鈥檚 products after Lululemon pulled some of its yoga pants from shelves over concerns they were too sheer.

Wilson, who started Lululemon in 1998, eventually stepped down from the company and relinquished his board seat but remains a shareholder.

Wilson now spends his time on real estate and private equity investments along with pushing for a cure for facioscapulohumeral muscular dystrophy, a disorder he has been diagnosed with.

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