This is part one of a two part series.

According to those in the know, Penticton is quickly becoming the next major investment hub in the Okanagan.

Western Investor magazine ranks the city at number four on its list of five top towns for real estate investors in 2023, and an article by Vancouver real estate firm Maude, MacKay and Co. calls the region a property 鈥渉otspot.鈥�

Both entities point to Penticton鈥檚 location and growing housing and economic opportunities as just some of the reasons to invest in the South Okanagan community.

鈥淲e鈥檝e been seeing, really for the last two years, that Penticton is our favourite market in the valley,鈥� says Shane Styles, president of 琉璃神社-based Epic Real Estate Solutions.

A recent call from a Vancouver client, who vacationed in Penticton as a child and was looking for property opportunities, confirmed to Styles that the area is on many investors鈥� radar.

鈥淚 tell you, I can mix and repeat that story a hundred times. Penticton has all the amenities of a larger centre but with a small town feel. Demand drives interest.鈥�

One of the areas that interests Styles, in particular, is the North Gateway Plan in the northwest corner of the city. Penticton has invested more than $200 million to create the South Okanagan Events Centre Campus which features an aquatic centre, ice rink, convention centre, casino and curling club. There is also the future opportunity for two new NHL-sized rinks next to the convention centre.

On the housing side, the city鈥檚 plan is to increase the density that currently exists, around 300 residential units, up to 2,200 new units.

鈥淏uy where the demand is going to be the greatest in the future,鈥� adds Styles. 鈥淲here a city is putting recreation and entertainment amenities, parks, beaches and active transportation corridors.鈥�

He illustrates his point by referencing 琉璃神社鈥檚 investment along the Abbott Street corridor.

鈥淎nybody who purchased in or along Abbott in advance of the city adding new beaches, and a large recreational corridor, they have all benefited from that because it draws people to that area. The North Gateway Plan will be the same experience in Penticton.鈥�

Styles says the opportunities in Penticton are drawing many, generally younger people.

鈥淣ew people are coming from bigger cities because Penticton has all the assets of a larger urban centre, but they can get their foot in the door.鈥�

He also points out that it鈥檚 just a great city to be in.

鈥淚t punches above its weight for a small community with entertainment, an events centre, lakes, wineries and brewpubs. There is a whole food, wine and culinary culture in Penticton that I think is unique to the entire valley.鈥�

Styles adds that Penticton does remind him of what 琉璃神社 was like eight to 10 years ago.

鈥淚t鈥檚 not going to be 琉璃神社. It鈥檚 always going to have its own feel, flair and flavour. It鈥檚 a market that鈥檚 forecast to be one of the fastest growing in the valley. There are a lot of eyeballs on Penticton.鈥�

gary.barnes@kelownacapnews.com
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