A 14-year-old 琉璃神社 singer is turning heads, earning comparisons to some high-calibre talent and a cross-border invitation to record a few of his songs.
Scotty Berg is working with Circle 11 Entertainment, a management company that found him through social media. The company鈥檚 CEO said Berg bears some striking similarities to some of today鈥檚 most popular pop stars.
鈥淚 just saw in him what I saw in Shawn Mendes,鈥� said C.L. Rose, Circle 11鈥檚 CEO and owner, who has worked with notable artists like Demi Lovato, Ariana Grande and the Jonas Brothers.
鈥淗e just had this really rich spirit about him at a young age. Scotty鈥檚 got a very similar thing going on. He鈥檚 got natural instinct with melody. He鈥檚 very musically inclined, he鈥檚 a great guitar player. His voice has already changed and he still has such a high beautiful tone.鈥�
Although Circle 11 found Berg through Instagram, it鈥檚 his TikTok account that鈥檚 getting a lot of attention.
He only joined the platform about six months ago and he already has almost 40,000 followers. He attributes his following to a video he posted of himself singing Frank Sinatra鈥檚 Fly Me To The Moon, which has just over 532,000 views. Berg will meet up with the Circle 11 team in Nashville in June to put down some of his tracks.
鈥淭he scouters found my page and introduced me to the top guys at Circle 11,鈥� Berg told the Capital News.
鈥淭hey told me they wanted me to come down to Nashville and record some songs. I was like, 鈥楽weet, that sounds awesome.鈥欌��
@thefranksinatra
Berg will head to Nashville alongside his dad, who has overseen his career every step of the way, including vetting the record label to ensure their message to his son was legitimate. Upon their visit, Berg will find out how many songs he will produce.
The pop singer has been performing since he was 10 years old. His downtime during the pandemic inspired him to write his latest single, It Ain鈥檛 Over.
鈥淲hile so many people got caught up in complaining about everything when COVID hit, I was more interested in those stories of people helping one another or coming together to lift each other up. Those were the good things we got from this pandemic and so I really wanted to write a song that focused on that, on the good in humanity that came through during all this,鈥� said Berg.
He was also recently nominated for the City of 琉璃神社鈥檚 Civic Award for Teen Honour in the Arts, recognizing his charitable donations to organizations by raising money through his performances.
Listen to It Ain鈥檛 Over .
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amandalina.letterio@kelownacapnews.com
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