As of June 1, a first offence will cost you $543.

It鈥檚 the provincial government鈥檚 latest road safety initiative.

They鈥檙e jacking up the financial consequences of being caught using an electronic device behind the wheel.

Will it make a difference?

Have drivers been ignoring the electronic device prohibition because the fine has been 鈥渙nly鈥� $167?

Can we expect an attitude and behavioural shift to occur when we wake up on June 1?

ICBC publishes crash statistics. Those stats for February show that the number of crashes reported to ICBC from 2010 through 2013 has remained constant, at 260,000 per year.

So will that number go down, with June 1 being the turning point?

We should know very soon, by reviewing the impact (if any) on monthly crash data.

Will there be an effort by our government to collect and publish that crash data in a timely manner?

It should be easy. In this day and age, the data must be immediately available.

The statistic is 鈥渃rashes reported to ICBC,鈥� so there is no need for extensive data collection work.

Why is the latest crash data, reported in ICBC鈥檚 February 2016 report, from 2013?

Oddly, the report even notes that some of the data for 2013 was 鈥渘ot yet fully available.鈥�

I bet any of our huge retailers could tell by the click of a few buttons how many cans of a particular brand of soup was sold yesterday.

Let鈥檚 see if timely data is provided so that we can evaluate this initiative.

If it is as impotent a move as I suspect it is, we need to know as soon as possible so that we are not lulled into a false sense that road safety is improving when it really is not.

I wonder how effective the very prohibition of the use of handheld electronic devices has been?

Perhaps it has had negative impacts that have made us even less safe.

One negative impact is lulling British Columbians into the false belief that hands free cell phone use while driving is safe. It鈥檚 not.

Another negative impact is drivers being more secretive about their use of handheld electronic devices, below the dash where they can鈥檛 be seen.

Eyes that should be on the road are diverted even further away.

How about giving British Columbians the clear message that driving is an inherently dangerous activity that demands our full attention?

How about prohibiting the very existence of a driver鈥檚 cell phone within control of the driver?

We do it for 鈥渙pen liquor.鈥� Why not apply the exact same rules for cell phones?

This would have the significant added benefit of giving the law teeth.

Imagine the sense of empowerment that law enforcement officers would have, armed with a law that they can actually enforce.

The current law is being ignored, in large part, because it is so difficult to enforce.

Increased fines won鈥檛 make a lick of difference in enforceability.

I would bet my house that we would see a marked decline in crashes with such an initiative.

Regretfully, I would bet my house that we will not with the current initiative.