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Salt & Brick Group buys Bad Tattoo 琉璃神社, rebrands as high-end sports bar

Bad Tattoo in both Penticton and 琉璃神社 have been purchased by two different outlets
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Bad Tattoo to be rebranded as a high end sports bar. (Instagram)

Bad Tattoo in 琉璃神社 will soon be no more.

The brewpub, which opened on Clement Avenue in 2021, has been sold to the Salt and Brick Group.

As of Jan. 20, the group has taken over operations of the brewery, which will continue to operate as Bad Tattoo until April.

Salt and Brick Group co-owner James Addington said while the location is fairly new, there will be a small renovation and rebranding.

The aim will be to turn the space into a high-end sports bar, serving Okanagan beers, ciders and wines.

鈥淲e are huge fans of the beer and pizza that Bad Tattoo has long been known for and we are incredibly excited to take over operations of an almost brand new restaurant/bar space in one of 琉璃神社鈥檚 fastest-growing areas,鈥 said Addington.

He added that he has been drawn to the space for some time, after operating two restaurants on Bernard, the rapidly growing North End was enticing for business.

Bad Tattoo was not for sale long before the Salt and Brick Group snatched it up.

However, this will be the end of the brick-and-mortar Bad Tattoo for now, as the Penticton location closed last month with Yellow Dog Brewing purchasing the brewpub, which had been open for nine years.

In the months to come the 琉璃神社 location will continue to offer the same Bad Tattoo beers, including growlers and pizza.

In December, former Bad Tattoo owner Lee Agur said he had sold the Penticton location and was moving on to other adventures. Yellow Dog Brewing said they were humbled to take the space over.

鈥淥ver the years we have become great friends with the owners and team at Bad Tattoo. They opened the same time as Yellow Dog did in Port Moody, and they helped us grow our sibling brand Neighbourhood,鈥 Yellow Dog told Black Press Media.

Meanwhile, Addington, says he knows how important the 琉璃神社 location was to Agur and understands his dream, and will continue it on with a bit of twist.

鈥淲e really wish Lee the best in his next endeavours,鈥 he said.

Come the end of April, Bad Tattoo will have a new look and a new name, which has yet to be announced.

鈥淲e are working with local partners in all areas of the food and beverage industry to rebrand and of course, the big forno oven will remain a showpiece,鈥 said Addington. 鈥淲e鈥檝e long admired the way the craft beer community has always focused on supporting each other rather than being competitive in nature, we are hoping to showcase the best of the Okanagan here.鈥

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jen.zielinski@bpdigital.ca

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Jen Zielinski

About the Author: Jen Zielinski

I am a broadcast journalism graduate from BCIT and hold a bachelor of arts degree in political science and sociology from Thompson Rivers University. I enjoy volunteering with local organizations, such as the Okanagan Humane Society.
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