The annual Poppy Campaign is back.
The Royal Canadian Legion鈥檚 National Poppy Campaign returns Oct. 25. This year the Legion will have a some new features during the campaign鈥攁long with its iconic poppies being offered by poppy taggers across the country.
鈥淲e are always looking for new ways to grow our yearly campaign, and to enlarge our capacity to serve our veterans and families,鈥� Berkley Lawrence, Legion president, said in a press release issued Oct. 18.
Lawrence said Canadians will still see the traditional donation boxes, along with the 鈥減ay tribute鈥� tap-donation boxes that debuted in 2021, and people will also be able to donate through the Legion's national website. (Most branches have their own website, but donations will only be set up on .)
The Legion is also expanding the campaign online this year through a new collaboration with Amazon Canada. The Legion will offer lapel poppies for the first time in a new amazon.ca storefront.
鈥淲e are so excited to present this new initiative,鈥� Lawrence said in a different press release issued Oct. 22. 鈥淭his collaboration with Amazon Canada will give us a much larger footprint and help ensure that we can distribute as many poppies as possible. No matter where people live, they can have poppies delivered to their door and help show their gratitude for our fallen veterans.鈥�
The poppies on amazon.ca will have donation options of $2, $5, $10, and $20. All funds raised through amazon.ca will go to the Legion鈥檚 Poppy Trust Fund. That fund supports veterans, their families, and communities.
The Amazon storefront will sell other items too. Among many offerings, it will have neon window poppies, 鈥淲e Remember鈥� lawn signs, and poppy magnets. The Legion鈥檚 Poppy Store, found by , is still up and running and also has many items available for purchase, with all proceeds going to support veterans and their families.
鈥淎mazon is proud to support The Royal Canadian Legion by enabling our customers to obtain poppies and other official remembrance items directly from our store," Eva Lorenz, VP of Amazon Canada, said in the release. "Amazon has always been committed to supporting members of the armed forces, reservists, veterans, and their families, and this collaboration is an extension of our commitment to this community.鈥�
The new Amazon Legion storefront will launch when the National Poppy Campaign does on Oct. 25 and will remain open for two-and-a-half weeks until Nov. 11.
The Legion raises about $20 million dollars during their poppy campaign each year. The donations directly support Canada鈥檚 veterans and their families.
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