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Williams Lake First Nation Chief supports Canucks amid cultural appropriation controversy

鈥淭hat鈥檚 my team. That鈥檚 who I cheer for, and I鈥檝e always taken great pride in that logo.鈥
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Vancouver Canucks goaltender Braden Holtby鈥檚 new helmet design, created by Swedish artist David Gunnarson, came under fire this week on accusations of cultural appropriation. (David Gunnarson, Instagram)

The chief of the Williams Lake First Nation (WLFN) is throwing his support behind the Vancouver Canucks after the NHL team faced accusations of cultural appropriation surrounding its logo and a goaltender鈥檚 mask this week.

WLFN Chief Willie Sellars, a longtime goaltender himself with the Central Interior Hockey League鈥檚 Williams Lake Stampeders, said as a First Nations leader and as a hockey fan he is supportive of the Canucks鈥 trademarked, Coast Salish-nation inspired orca logo and of the team.

鈥淎s a First Nations leader I couldn鈥檛 be more proud how much the Vancouver Canucks are celebrating First Nations culture in the NHL,鈥 Sellars said. 鈥淭hey have a pretty cool logo in my opinion and, as far as I know, it was developed with the permission of the First Nation in that territory.

鈥淭hat鈥檚 my team. That鈥檚 who I cheer for, and I鈥檝e always taken great pride in that logo. I鈥檓 100 per cent OK if it stays the way it is, but if they鈥檙e going to change it there should be local First Nations involved.鈥

Sellars said he鈥檚 seen improvement across the country on how reconciliation is being approached, and said he thinks the City of Vancouver has done an exceptional job.

鈥淥bviously, it鈥檚 not perfect but, we鈥檙e trending in the right direction and that鈥檚 what we like to see as First Nations leaders,鈥 he said. 鈥(Reconciliation is) happening and that鈥檚 what we have to acknowledge.鈥

Sean Carleton, a historian and Indigenous Studies scholar at the University of Manitoba, opened up the discussion on Twitter recently, noting sports teams in Cleveland, Washington and Edmonton have shed their names and logos after they were deemed inappropriate.

Canucks goaltender Braden Holtby sparked the backlash earlier this week after unveiling his new goalie mask, created by Swedish artist David Gunnarson, which builds on the Coast Salish legend of the Thunderbird.

鈥淭he huge Thunderbird is flying over the mountains to the ocean to catch orcas with his huge claws 鈥 A totally perfect story to create on a Canucks mask,鈥 Gunnarson said in his original Instagram unveiling of the Indigenous-inspired artwork, which has since been deleted.

Sellars said he loves the idea of Indigenous culture being celebrated in professional sports, however, said he would have liked to see West Coast Indigenous culture honoured more by working with a local, Indigenous artist from the area.

鈥淚 love the mask, by the way, but you need to follow and honour the people whose traditional territory you are in,鈥 he said.

Holtby has since issued a public apology noting he didn鈥檛 mean to offend anyone.

鈥淚t was definitely not my intent and I definitely learned a valuable lesson through this all and will make sure I鈥檓 better moving forward and do the thing that help this community the most,鈥 Holtby said in an interview with CTV Vancouver.

鈥淭he goal was and still is to include Indigenous artist and try and pick their brain to see how they would design a mask to best represent the history and culture around this area especially because it鈥檚 so vast.鈥



greg.sabatino@wltribune.com

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Greg Sabatino

About the Author: Greg Sabatino

Greg Sabatino graduated from Thompson Rivers University in Kamloops with a Bachelor of Journalism degree in 2008.
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